Our DNA
Welcome to the roots of Little Tomato® – where purpose meets passion and every word is planted with intention. Here, we share the essence of who we are: what drives us, what grounds us, and what helps us grow. From the seed of an idea to the ripest of results, this is where, how, and why our brand lives and breathes.​​
Purpose
What we’re rooted in:
Ripening brands for success ​​
Vision
Our guiding vine:
To inspire and instil confidence in businesses, cultivating brand growth the world over
Mission
How we cultivate:
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What: Breathe new life into brands to inspire connection and growth
How: Through the perfect harmony of creativity, knowledge, experience and seamless service, crafting top quality copy that tells brand stories with clarity, authenticity and impact
Why: Because we’re obsessive about excellence, driven by a love for words, and when our clients succeed, so do we
Values
The seeds of our soul
Through the history and cultures of our world, from Feng Shui, Chinese dynasties and folklore, the tomato symbolises many things including harmony, creativity, prosperity, knowledge, energy and new life. These seeds are firmly planted in all that we are and all that we do.
We Live the Magic of Mudita
The Buddhist practice of Mudita means to feel joy for the success of others. We love nothing more than seeing our clients and our team transform, grow and succeed.
We’ll Always Be Your Aspirational Ally
We’re small, but mighty, with big ambitions for growth. When you partner with us, we’ll be your ultimate copy co-pilot - in it together. After all, we’re humans working with humans who love to champion each other on. We’ll aim to propel your brand forward, win awards, and have a great time in the process.
We’ll Be the Energy You Want to Attract
We’re a team with a zest for life, a let’s do this attitude, and a passion for words and storytelling. We attract and inspire ambitious brands with our boundless energy, creative ideas, and consistent drive to do better – for our clients, our team and the world around us.
We Exist in Perfect Harmony
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Our values are rooted in respect and teamwork. But what makes us truly stand out is our perfect harmony of creativity, skill, experience and excellent service. It’s this potent blend that delivers seamless success for our clients.
And, at our core, is our unifying commitment to create and embrace a harmonious work-life balance for our people to foster health and well-being and nurture creativity.
We’re Creatively Curious
We’re proactive, and don’t rest on our laurels when it comes to getting the absolute best for our clients. We’ll challenge you when we think it’s right, drawing on our expertise to help you push the boundaries, to never miss a great opportunity and always stand out from the crowd.
Our Voice
The flavour of our words
Honest & Bold
We’re direct, open and will say it how it is. We like to influence. We like to make change. So, we’re active, not passive in our approach. We’ll tell you what we really think and challenge where we feel it‘s right. We’re bold with our tone, language and ideas, to make sure our clients stand up and stand out.
Positive & Playful
We take our work seriously, but there’s always room for fun! Our passion is genuine and infectious, so our audience feels involved, engaged and energised. Whether it’s wordplay to make our clients smile, or inspirational content, we’re here to create good vibes. When we write, we’re expressive, enthusiastic and action oriented.
Warm & Conversational
We’re professional (not corporate) and we’re conversational, because we’re people speaking to people. We don’t see our clients as revenue. We’re warm, genuine and move easily between friendly conversation and expert guidance.
Proud & Humble
We speak with confidence and self-belief, because we know we have a great team, tonnes of experience and we really know our stuff when it comes to copywriting. We’re not boastful, but grateful for our people and always striving to be better. We talk with credibility, sharing our expertise and advice, always with the interests of our clients at heart.