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About Us

Who We Are

Little Tomato® is a UK-based copywriting studio crafting words that captivate, convert and inspire. Whether you’re a household name or a hungry start-up, we have the skill and know-how to help you stand out.

Our studio brings together decades of experience from both client and agency worlds to deliver high-quality strategic copy that works. 

From compelling website content to engaging social media strategies, conversion-driven product descriptions and inspiring campaigns, we come up with ideas and turn them into powerful messaging that drives results.

Results, Responsibility, Respect
Copywriting lady typing on a laptop

Why We Exist

We believe in the power of words to move people, shape perception and spark action. But we’ve seen, all too often, the best ideas getting lost in vague messaging, projects being delayed through inefficient processes, and teams losing focus from being spread too thinly. 

Little Tomato® was created to do things better. 

We exist to simplify, sharpen and elevate. To bring together brilliant minds who care deeply about their craft and about the people they work with.

We focus on what matters - results, responsibility and respect. That means owning every brief from start to finish and delivering words that do their job, beautifully.

Our Founder Story

Marie Castle, the Founder of Little Tomato Copywriting Studio
Marie Castle, the Founder of Little Tomato Copywriting Studio and her border collie dog, Poppy

I wanted Little Tomato® to be about taking responsibility. We own and take the lead at every stage of every project. In this way, we help brands find their voice, tell their story and connect with their audience – by delivering persuasive, impactful copy, on time, every time.

Marie

Word Nerd. Queen of the Fine Print. Brand Whisperer. Dog Lover.

Marie started her marketing career when fax machines ruled, and the internet was still a rumour. Since then, she’s seen the landscape transform - and shaped it too. 

 

With 33+ years in marketing, communications and creative strategy, she’s worked with over 100 brands (65 in the last 8 years alone), helping them cut through the noise with words that work.

She’s also spent 15 years as an Executive English Coach, teaching language and nuance to some of the world’s top execs, such as Disney, Deloitte, Siemens, IBM and more.

With degrees in Marketing and English Lit (and a two-year detour into accounting for good measure), Marie blends a strategic mindset with storytelling soul. 

After years in agencies and corporates, she saw a better way. Less red tape, more impact. 

And so, Little Tomato® was born – a studio built on clarity, creativity, and delivering seriously good copy.

When she’s not wrangling words, you’ll find Marie practising yoga, travelling solo, or walking in nature with her much-loved sidekick, Poppy the border collie.

How We Work

We’re a flexible studio with a freelance soul. Our team of expert writers work remotely, handpicked and managed directly by Marie to suit your project’s goals, industry, tone and complexity. No copy-paste talent. Just the right voice, for the right brand, every time.

 

We match every client with writers whose strengths align with your needs. Need a B2B expert? We can help. Want punchy retail copy that pops? Done. We're built to flex and scale, without compromising on quality.

Marie Castle, the Founder of Little Tomato Copywriting Studio with a butterfly on her t-shirt
Copywriters working on laptops and chatting in a coworking space

What We Stand For

At Little Tomato®, we believe in words with purpose - and in actions that speak just as loudly. That’s why we support causes close to our hearts, from animal sanctuaries and local hospices to butterfly conservation and wildlife trusts. As we grow, so will our giving. Plans are already underway to support school literacy clubs and offer team members paid days to volunteer. 

Because for us, copy is just the beginning - it's the impact we make that really counts. 
A little tomato growing on a vine

What's in a name?

Why Little Tomato?

Graphic of an arrow pointing left
Large statue of a buddha
Graphic of an arrow pointing left
A little tomato seedling growing from soil held between two hands

We get asked this question a lot! 

It’s not just because we’re big fans of a juicy San Marzano (although we absolutely are!). It’s because the tomato is so much more than a delicious fruit.

Across cultures and centuries, the humble tomato has symbolised everything from passion and prosperity to creativity, vitality and transformation. In Feng Shui, it’s tied to the fire element - bursting with energy, sparking ideas, and fuelling growth. 

Chinese dynasties saw it as a symbol of strength and clarity, guiding people to new perspectives and fresh paths. And in folklore? It’s a heart-on-your-sleeve kind of fruit, representing love, harmony and the power of emotion.

At Little Tomato®, we’ve planted those seeds deep in our roots. Every word we write is nurtured with that same bold energy - designed to inspire, shift mindsets and drive action.

We’re not just here to write copy. We’re here to grow something meaningful.

And the ‘Little’ part? Well, the smallest tomatoes have the most flavour!  

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A little tomato growing on a vine
Graphic of an arrow pointing right
Statue of a laughing Buddha

Creativity is the vine that connects imagination to impact

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